Business Terms Intermediate Quiz 3
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Quiz 3
1. The percentage of a target market that buys a product.
Product pricing
Manufacturing cost
Market penetration
2. A company controlled by a holding company.
Subsidiary
Competitor
Business partner
3. The reduction in the value of an asset over time.
Asset appreciation
Depreciation
Repair cost
4. Creating a distinct image for a product or company.
Advertising
Pricing
Branding
5. A plan for how a business makes money.
Business model
Employee list
Office layout
6. Ownership interest in a company.
Total debt
Equity
Total revenue
7. Owning different stages of the production process.
Horizontal merger
Market diversification
Vertical integration
8. Expanding by acquiring competitors.
Horizontal integration
Vertical integration
Internal expansion
9. Financing for new, high-growth businesses.
Bank loan
Venture capital
Friends and family funding
10. The system of rules and processes by which a company is directed.
Daily operations
Marketing strategy
Corporate governance
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