Marketing Beginner Quiz 4
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Quiz 4
1. Short-term incentives to encourage purchase is?
Sales Promotion
Brand Building
Market Research
2. Creating valuable information to attract customers is?
Phone Sales
Content Marketing
Price Cutting
3. The study of consumer values, interests, and lifestyle is?
Demographics
Geography
Psychographics
4. A business offering similar products is a?
Competitor
Supplier
Customer
5. Moving products from producer to consumer is?
Pricing
Distribution
Promotion
6. Determining the price of a product based on value, cost, or competition is?
Merchandising
Hiring
Pricing Strategy
7. Materials used to support sales efforts (e.g., brochures) are?
Marketing Collateral
Product
Payroll
8. Practices and software used to manage customer interaction is?
Inventory
CRM
Cost Cutting
9. The visible elements of a brand (logo, color, design) is?
Balance Sheet
Sales Report
Brand Identity
10. A strategy where content spreads rapidly through sharing is?
Viral Marketing
Medical Sales
Direct Mail
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