Marketing Advanced Quiz 5

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Quiz 5
1. Aligning marketing goals with business outcomes is?
2. Unifying all channels for a consistent customer view is?
3. Quantifying profit generated from marketing spend is?
4. The sum of discounted lifetime values of customers is?
5. Using algorithms to rank lead conversion potential is?
6. Ensuring brand strategy supports overall business goals is?
7. Automated, instantaneous bidding for ad impressions is?
8. Designing strategies based on customer needs and data is?
9. Organizing the firm around customer intelligence is?
10. Estimating the financial worth of a brand is?
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